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Help Your Customers Find You

Category: Member-Features
10/08/2020

Help Your Customers Find You: Maximize Your HBA Directory Presence

The HBA of F-M’s online membership directory is getting a face lift! As more people rely on their smart phones and computers to seek information, we continue developing and enhancing our online directory.

A promotional campaign has been launched through social media to increase awareness and drive consumers to the website to access building industry professionals. We are reorganizing the directory page to help consumers pinpoint the trade or service they need.

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The goal is to drive more consumers to your listing at hbafm.com/findamember and encourage members to update their listings to engage consumers through the HBA’s website.

An online focus gives us the ability to share analytics with you on how many customers find your company information through hbafm.com. Below are just a few ways you can make it easier for them to find you. Contact the HBA of F-M at (701) 232-5846 or info@hbafm.com to sign up for any of these options.

Enhanced Listings $260

  • Affordable way to advertise.
  • Includes company logo with your member listing at hbafm.com.
  • Gives your member listing priority in directory searches on hbafm.com and links directly to your website.
  • Ability to upload photos, videos and include a personalized profile about your company within your directory listing.
  • Click here for an example.

Affiliate Membership $50

  • Employees of member companies can become Affiliate members and receive many HBA of F-M and NAHB benefits.
  • This is a great option for companies with multiple locations.
  • Affiliate names, phone numbers and addresses (if different from the main listing address) will be listed individually.
  • Click here for an example.

Additional Business Categories $42

  • Each member company receives one free listing in a business category. Additional categories are $42 each.
  • Searchable by consumers at hbafm.com/findamember.
  • The more categories you choose, the easier it is for consumers to find your company!
  • Click here for an example.


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